September 28, 2015

Bowen EHS, Kickstarter, and Exposure Assessment Statistics

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Bowen EHS is trying out something new. We want to help our clients expand their knowledge in specific subjects and earn credit toward certification or recertification. We are expanding our course offerings. The first course we intend to develop is an Exposure Assessment Statistics Online Course. We believe it is valuable subject for environmental, health and safety professionals. Statistical skills are vital to risk assessment, and yet many of us in the profession are not confident with our abilities.

Bowen EHS is also interested in risk minimization, and we’re testing a new idea to lower the probability of creating a flop. While there might be a recognized need for the course, it just might not sell well. It is possible that not enough participants will enroll in the course to make it economically viable. We are going to use Kickstarter as a way to test the market for this course. Before we spend a lot of time in development, we want to determine the interest in a course of this nature. We’re going to test the idea that if we sell at least 10 seats in a course at a significantly reduced rate, there is a good chance there is a sustainable market for the course.

Some folks might wonder why we don’t just use a survey to test the market for a new course. Surveys do have their place. However, it’s pretty easy to say yes to something when there isn’t a financial commitment involved. We believe Kickstarter is a better measure of course marketability than a survey. People are generally in favor of learning information on just about any topic. With Kickstarter, we are asking for a commitment upfront. This lowers the risk of developing a course few people are interested in taking.

For more information about the course and the Kickstarter campaign, see Intro to Exposure Assessment Statistics Online Course.

Please let us know what you think of this idea. We greatly appreciate your support.

~The Bowen EHS Team

Read 2094 times Updated on September 30, 2015